THE RYA has undertaken its biennial membership survey and over 16,000 people responded, providing an insight into how people perceive RYA Membership and the RYA in general. The survey covered a whole host of topics focused around membership and the membership experience.

‘Any feedback we receive, either via the survey, at boat shows or direct to the team, is essential in helping us shape the work of the membership development team,’ explained Conor Lee-Swift, RYA membership development manager.

Over 80% of respondents to the survey were aged 45 and over, with some 73% of respondents boating for over 20 years, and almost all classing their skill level as intermediate or advanced (94%).

‘Whilst the findings have been extremely useful in guiding where we can improve our service to members, it does highlight that we need to better engage with people new to boating and younger people,’ Conor continued.

• 32% of respondents stated the reason they joined the RYA was to support the work the RYA does protecting and promoting British boating and 93% of respondents stated they were likely to renew their membership.

• Half of respondents stated they were members of an RYA affiliated club, however 10% were unaware that as a member of an affiliated club they weren’t automatically a personal member of the RYA.

• When asked questions relating to the RYA website 63.5% of people who visited the site said they were able to find what they were looking for. Two thirds of those respondents (66%) said they visited the site for knowledge and advice, with almost 50% searching for the latest news and events.

• There were some extremely positive results to come out of the survey, however there are still plenty of things we can do to improve the membership offer and experience,’ commented Conor.

‘Comments regarding the website have also provided us with some good insight as to what is important to visitors and we are currently working on improving the website experience.’