AFTER A lengthy study of where to locate and open a new permanent trials base, Beneteau set its sights on Port Ginesta in Barcelona. The inauguration was attended by Annette Roux.

The Port Ginesta base will allow customers, journalists and partners to try out new sailing yachts and motorboats all year round, in addition to big boats built by the Vendée boatyard.

Among the four sites considered – Barcelona, Cannes, Palma and Nice – Port Ginesta was the clear choice for technical reasons and for its overall attractiveness.

Beneteau commented, ‘The permanent nature of the Catalan base reflects the serious need for a top quality service among future buyers of big boats – business men and women, and company managers, who all lack time availability. Up until now, Beneteau combined ten days of press trials and customer trials twice a year. This short term solution meant that buyers and press had to wait several months before being able to try out the boat that interested them.

The approach was an instant success, since the week after the inauguration 70 customers from 12 different countries were able to choose among the 16 boats recently launched by Beneteau.